How Financial Firms Can Create a Great Digital Experience
Capturing the consumer’s eye in digital channels is more critical now than ever before. Creating a great digital experience for your customers is vital to…
Author: Michael Hernandez
How Financial Institutions Can Promote Diversity & Inclusion
Consumers today care more than ever about the social values of the companies that they do business with. This is especially true in financial services,…
The Importance of Tactical, Targeted Messaging for Financial Marketers
Financial marketers are always looking for new channels and ways to connect with new and existing customers. This is especially true today, as digital habits…
Social Media Strategies for Financial Marketers
Effective social media messaging is vital to reach and remain engaged with with customers. But banks and financial institutions often struggle to find the right…
Financial Marketing Must Embrace More Innovative Storytelling
Reaching existing and potential new customers has never been easier, but also has never been more challenging. The explosion of digital and social media means…
The Importance of Financial Content Marketing
When looking for goods or services in any industry, most consumers do research online first. This is especially true for financial services; people want to…
Financial Marketers Can be the Engine to Drive Growth in 2021
2020 — the annus horribilis — is behind us, and as financial marketers we cast our eyes hopefully to what lays ahead. Growing revenue will…
Financial Marketers: Remove Friction to Achieve the Desired Results
Generally speaking, the goal of successful marketing is thought to be to change people’s behavior to influence a decision, such as buying a certain product.…
Digital Marketing is Key to Growth for Advisory Firms
The financial advisory world has always been heavily relationship-based; new business is largely brought in through word of mouth and personal relationships. But all of…
How Financial Marketers Can Build Digital Trust
Financial services firms are lucky in that they tend to engender a good amount of inherent consumer trust. Despite talk over the past decade about…