How Asset Managment Can Effectively Measure Diversity
It’s generally accepted that diverse teams are more likely to demonstrate increased productivity and effectiveness over the long-term. And while many asset management firms strive…
Author: Michael Hernandez
Bankers Can Recruit Diverse Teams by Widening Professional Networks
Diversity is not only important from a social sense, but also a business sense. Studies show that diverse teams generally perform better, and lead to…
Will Covid-19 Lead to Leaner Internal Comms Teams?
Financial marketers and PR pros have certainly dealt with upheaval as much as any industry during the past 6 months. Communicating effectively during a crisis…
Financial Advisors Move Towards Digitization, Customization
While much of mass consumer financial services has become digitized and “appified” over the last decade, financial advisors have still largely had an office-based, in-person…
How Financial Marketers Can Drive Corporate Social Responsibility
Corporate Social Responsibility (CSR) has become somewhat of a buzz phrase in business circles in recent years, and financial marketing and communications professionals have been…
Asset Managers, Insurers Have Key Role in Creating Economic Resilience
Though the 21st century is but a couple of decades old, the global economic system has dealt with several major shocks. From the 9-11 terror…
Marketers Must Place a High Value on Brand Purpose
It’s become a cliched to say at this point, but it’s true nonetheless: COVID-19 has changed much about the how business is done. That’s especially…
Marketing Remains a Critical Activity
During times of recession and economic uncertainty, businesses often cut what they might feel are “unnecessary” expenses. Oftentimes, marketing, PR and other comms activities fall…
Content Marketing is More Important Than Ever in Finance
Good content marketing is a key cornerstone to acquiring new customers, and this is especially true in the finance world. Content that informs, engages and…
How Financial Marketers Can Manage Online Reviews
In today’s digital-first economy, customer reviews can make or break a businesses. A web search for a company that turns up numerous 1 and 2-star…