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    Category: Marketing Expertise

    The Importance of Tactical, Targeted Messaging for Financial Marketers

    Financial marketers are always looking for new channels and ways to connect with new and existing customers. This is especially true today, as digital habits…

    Michael Hernandez March 23, 2021
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    The Artist Formerly Known as Internal Communications

    Internal communications has always been important – but many didn’t realize how vital it was until the shifts of 2020 took the world by storm,…

    Anna Kutor-Kaden March 22, 2021
    1 Comment

    Social Media Strategies for Financial Marketers

    Effective social media messaging is vital to reach and remain engaged with with customers. But banks and financial institutions often struggle to find the right…

    Michael Hernandez February 22, 2021
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    Financial Marketing Must Embrace More Innovative Storytelling

    Reaching existing and potential new customers has never been easier, but also has never been more challenging. The explosion of digital and social media means…

    Michael Hernandez February 15, 2021
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    Financial Communications Hiring & Recruiting in 2021: A Strategic Briefing for Financial CMOs & CCOs

    Whether you’re looking to hire the best or considering your next career move, you need to keep your finger on the pulse of the global and…

    Anna Kutor-Kaden January 27, 2021
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    Insights, Trends and Predictions for 2021 from Financial Marketing Leaders

    Marcommms leaders faced many a challenge in 2020. To better understand their unique struggles we teamed up with Opinium and conducted proprietary research among financial…

    Anna Kutor-Kaden January 27, 2021
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    The Importance of Financial Content Marketing

    When looking for goods or services in any industry, most consumers do research online first. This is especially true for financial services; people want to…

    Michael Hernandez January 18, 2021
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    Financial Marketers Can be the Engine to Drive Growth in 2021

    2020 — the annus horribilis — is behind us, and as financial marketers we cast our eyes hopefully to what lays ahead. Growing revenue will…

    Michael Hernandez January 3, 2021
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    Financial Marketers: Remove Friction to Achieve the Desired Results

    Generally speaking, the goal of successful marketing is thought to be to change people’s behavior to influence a decision, such as buying a certain product.…

    Michael Hernandez December 11, 2020
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    Communicating COVID Workplace Strategies

    Today, many financial communications leaders are tasked with the massive challenge of communicating their company’s pandemic-related protocols, news, and changes to their teams and external…

    Ashley Jones December 3, 2020
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    • How Financial Institutions Can Promote Diversity & Inclusion
    • The Importance of Tactical, Targeted Messaging for Financial Marketers
    • The Artist Formerly Known as Internal Communications
    • Social Media Strategies for Financial Marketers
    • Financial Marketing Must Embrace More Innovative Storytelling
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