“This profession, communications, has gotten more complex and nuanced and more thoughtful. It’s a much more complicated matrix now and that just makes it a…
As COVID-19 continues to rage through the global landscape, the coverage of this across news outlets has skyrocketed. Data from our proprietary Qwoted platform indicates that we have almost hit peak media saturation. During the week of March 9th we can see roughly 50 percent of source requests were related to Coronavirus. However by the next week, the week of March 16th, about 90 percent of the source requests were related to Coronavirus:
Among the top subjects for media requests were the market crash, how the virus is impacting businesses and how employees are working from home. We are seeing a “chain of consequences” in how the media is approaching its coverage of these events, with an initial focus on the virus and quarantine itself morphing week-by-week into ‘downstream’ stories, including impacts on employment, the federal response and stimulus bill and mental health. Commentary around the economic consequences of COVID-19 remains in high-demand, with source requests including:
As journalists continue to cover a broadening set of topics related to COVID-19, we are beginning to see more industry-specific inquiries. With an incoming stimulus package, expect reporters to break down what this means for consumer financial health, businesses, and the larger economy. From a leadership and management perspective, the ongoing challenges that come with managing a remote workforce for a prolonged period will continue to be top of mind for the media.
To that end, some highly-searched terms inside of Qwoted are:
We know from our client communications that in-house PRs are also preparing for questions about business continuity, share prices, employee relations and other sensitive topics throughout the epidemic. Below is an overview of the types of questions we’ve both heard, and anticipate hear, from reporters to various financial institutions as COVID-19 plays out:
Business Operations Questions
As always, we hope you and your team find this helpful and would be curious to hear any additional thoughts or experiences you’ve had in working with reporters during COVID-19.