Content Marketing is a critical tool in financial marketing. Done right, it can help explain complex products and services and build trust. Done incorrectly, and it can confuse customers, erode trust, and create compliance headaches.
Join us for an interactive panel session with financial content marketing leaders, hosted by Shindy Chen, Founder and CEO of Scribe, and featuring:
- Bianca Bonfirm – Senior Marketing Manager and Growth Lead, Better.com
- Kristin Allton – Content Marketing Strategist, Better.com
- Meredith Rodemeyer – Vice President, Content Strategy, Marcus by Goldman Sachs
- Benjamin Miller – Senior Manager, Content, TD Ameritrade
During this session, they will discuss crucial content marketing topics, including:
- The most effective ways to use content marketing as a trust-building tool
- How to navigate compliance guidelines to produce a Content Marketing program that is both efficient and effective
- Types of content that are the most successful in capturing your audience’s attention in a crowded and highly competitive environment
Join us on July 15th at 12:00pm ET | 5:00pm BST to be a part of the conversation, ask questions, and discuss your own experiences with Content Marketing.