Marketing and communications professionals have always had. to get creative in producing and distributing financial content in a way that is both interesting and digestible. But with media and social outlets dominated by COVID-19 and the rising racial tensions around the globe, these executives are facing an increasingly challenging situation: successfully creating and amplifying this content in a time when audience attention is diverted and nearing capacity. What types of B2B and B2C content is thumb-stopping enough to resonate? How do content creators combat screen fatigue to reach their target markets? Investopedia Editor-In-Chief and veteran journalist Caleb Silver answers these questions and more on July 9 at 9:30 AM EST/1:30 PM GMT.
Caleb Silver, Editor-In-Chief – Investopedia
Caleb began his career producing wildlife documentaries in South America and the American southwest. His career in business news began at Bloomberg, where he worked as a senior television producer and was nominated for a 2003 Emmy Award.
Caleb then joined CNN, serving as a Senior Producer for The Situation Room with Wolf Blitzer, as well as the Executive Producer of CNNMoney.com. Caleb and his team at CNNMoney were nominated for an Emmy Award for New Approaches to Business & Financial Reporting. He then returned to CNN as the Director of US business news.
Caleb left CNN in 2014 to form Frog Pond Productions, a digital production and consulting company, and then joined Investopedia in January 2016 as the VP of Content. He also serves as the treasurer of the executive board of the Society for Advancing Business Editing and Writing.
Caleb is frequently featured as a markets, economic and consumer trends expert on NBC, MSNBC, ABC Radio, Marketplace Radio and Cheddar TV, in addition to markets commentary in his daily newsletters.
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