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Nov 10

Financial Storytelling and China: A CMO & CCO Round Table with Adam Harper, former Head of Communications, HSBC China

November 10, 2020 @ 9:00 am - 10:00 am UTC+0

Financial brands from across the globe have moved to develop their business in China, but navigating the complexities of geopolitics, public opinion, and running a business with Chinese partners presents a slew of marketing challenges.

Adam Harper, Managing Director of Ashbury Communications and former Head of Communications for HSBC China is a leader in managing sensitive, complex cross-border reputational issues involving China. He will lead a private session for Financial Narrative members discussing:

– Approaches to developing and maintaining a single reputation in and outside of China
– Navigating Chinese media and social media
– Friends, partners and influencers: Working with joint venture partners and the value of third-party advocates in China
This is a small, invitation-only event. To request an invitation, please email ashley@financialnarrative.org.


November 10, 2020
9:00 am - 10:00 am UTC+0