Creating a great marketing campaign is one thing, but Stephen Tisdalle, creator of the iconic Fearless Girl has created a cultural symbol that became far more than a marketing campaign. In the four years since its creation, the Fearless Girl statue has faced down the Wall Street bull, donned a mask, honored Ruth Bader Ginsberg, been surrounded by a broken glass ceiling, and become a symbol for women’s empowerment and inclusion, especially on corporate boards.
In this exclusive session hosted by Kirti Naik, Head of Marketing and Communications for BNY Mellon Wealth Management, Stephen Tisdalle will share his experiences creating the campaign, the results that State Street Global Advisors has seen from the work, the evolution of Fearless Girl today, and lessons that Stephen has learned from leading the effort.
To be a part of the conversation, join us on Tuesday, June 15 at 10:00am EDT | 3:00pm BST for the opportunity to learn, ask questions, and discuss the creative process behind the fierce young lady.