Institutional investors today are navigating a complex macroeconomic environment as well as day-to-day challenges. They are seeking relevant, quality information to help them succeed. In this session, LinkedIn will share exclusive data and insights as well as strategies and inspiration on how to engage this audience.
This session, led by Financial Narrative Board Member Terry Rand of LinkedIn alongside Wensy Antoli, Senior Creative Strategy Consultant, LinkedIn and Kyri Lilikakis, Senior Insights and Data Analyst, LinkedIn will showcase data, insights, creative strategies, and best practices to help marketers consider:
- What topics and interests to build into their content strategies
- What can we learn from best-in-class creatives
- How to build trust with a unified brand
- How to amplify your reach through executive thought leadership
- Where the whitespace opportunity is on LinkedIn
- The content consumption habits of investors and the formats to reach and engage them