As we move into a new normal full of less human contact and more digital connections, the role of marketers and communicators is increasingly complex. This uncertainty is compounded by a fragmented regional picture as it pertains to reopening timelines and normalcy.
So, what does this mean for financial CMOs and CCOs internationally? Banks, insurance companies, advisors and other professionals are finding themselves in a rare position of entirely rethinking the way they interact with consumers, and what a typical customer journey looks like.
Join Lorelei Skillman, Head of Global Marketing and Communications at EY, on Thursday, June 11 at 1 PM EST / 6 PM GMT for a conversation about what financial services marketing and communications looks like in this environment, and how organizations are maintaining and building client relationships in these unprecedented times.
Lorelei Skillman, Global Head of Brand, Marketing & Communications at EY
Lorelei leads global brand, marketing and communications at EY for the financial services industry market which includes Banking & Capital Markets, Insurance, and Wealth & Asset Management. She has spent her entire career in financial services, starting out on the floor of the Chicago Board of Trade and more recently leading brand and marketing for The New York Stock Exchange as well as major divisions of BNY Mellon, SunGard and Thomson Financial.