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Oct 14

The Changing Role of Marketing in Asset Management

October 14, 2021 @ 10:00 am - 11:00 am EDT


For Asset Managers, the dynamic between sales and marketing is ever-changing but never have we seen as much shift in that dynamic as we have seen in the past 18 months. The pandemic shifted many of the traditional means in which asset managers communicate with their audiences, augmenting the importance of marketing. What’s more, many asset managers are looking more to the power of data and analytics to drive their marketing programs.

In this session, Jim Neuwirth from 8 Acre Perspective, a leading marketing research consultancy and Matthew Schiffman, Principal of Distribution Insight at Broadridge, and former Head of Marketing at Legg Mason will lead members in a discussion on:

  • The changing role of marketing in asset management
  • How data and analytics can be used to effectively power marketing programs for asset managers
  • Building digital agility into your organization

Join us on Thursday, October 14th at 10:00am ET | 3:00pm BST – this session is limited to 30 attendees and participants should come prepared to discuss their own experiences and questions with regards to the changing role of marketing in asset management.


October 14, 2021
10:00 am - 11:00 am EDT


Virtual Event


Financial Narrative
View Organizer Website

Who's Attending

38 people are attending The Changing Role of Marketing in Asset Management

  • David Blackburn
    David Blackburn
  • Alyssa Gilmore
    Alyssa Gilmore
  • Elliot Bundy
    Elliot Bundy
  • Elspeth Rothwell
    Elspeth Rothwell Vested
  • Michael Marinello
    Michael Marinello Aon
  • Terry Rand
    Terry Rand LinkedIn
  • Lara Bealing
    Lara Bealing Canada Life UK
  • Beth Couch
    Beth Couch
  • Katie Pierce
    Katie Pierce Easterly
  • Liz Bigham
    Liz Bigham Burford Capital
  • Nazmul Karim Chowdhury
    Nazmul Karim Chowdhury Prime Bank Limited
  • Purvance Heuer
    Purvance Heuer
  • Antoine Agenbach
    Antoine Agenbach
  • Dean Isaaks
    Dean Isaaks
  • Andrew Jansen
    Andrew Jansen
  • Erika Alter
    Erika Alter
  • Bruce Hoffmann
    Bruce Hoffmann
  • Katie Downey
    Katie Downey


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