For Asset Managers, the dynamic between sales and marketing is ever-changing but never have we seen as much shift in that dynamic as we have seen in the past 18 months. The pandemic shifted many of the traditional means in which asset managers communicate with their audiences, augmenting the importance of marketing. What’s more, many asset managers are looking more to the power of data and analytics to drive their marketing programs.
In this session, Jim Neuwirth from 8 Acre Perspective, a leading marketing research consultancy and Matthew Schiffman, Principal of Distribution Insight at Broadridge, and former Head of Marketing at Legg Mason will lead members in a discussion on:
- The changing role of marketing in asset management
- How data and analytics can be used to effectively power marketing programs for asset managers
- Building digital agility into your organization
Join us on Thursday, October 14th at 10:00am ET | 3:00pm BST – this session is limited to 30 attendees and participants should come prepared to discuss their own experiences and questions with regards to the changing role of marketing in asset management.