Financial Marketing in Flux: Insights & Trends from the 2022 Financial Marketers’ Index
This morning, we had a the pleasure of presenting our third annual Financial Marketers Index report giving financial marcomms leaders visibility about the rapidly evolving landscape of our industry. The proprietary research, done in collaboration with strategic insight agency Opinium, highlights key challenges, most effective strategies, and predictions for 2023 and beyond. The data also underlines that now, more than ever before, financial marcomms leaders operate in a landscape where change is the only constant and creating new value means perpetual transformation.
In this exclusive webinar, Giulia Prati, Vice President of Research at Opinion and Alexa Nightingale, Research Director and Partner of Opinium presented the findings of this research. Discussing diverse perspectives and insights, Binna Kim, Group CEO and Co-Founder of Vested, hosted our virtual roundtable of panelists: Alyssa Gilmore, Global Head of Comms, Financial Products at Bloomberg LP, Elliott Bundy, CCO & CMO of Acrisure, Michael Marinello, Head of Communication and Content at Aon, and David Blackburn, Head of Digital Marketing at ProShares.
Watch the complete presentation below.
Thank you to all the researchers at Opinium, our host, and expert panelists, and to all our members who shared their own experiences and insights as part of the research.