Insights

Financial Narrative is proud to share the stories and accomplishments of our members. In this ongoing series, we’ll spotlight our members, what they’re doing with…

“This profession, communications, has gotten more complex and nuanced and more thoughtful. It’s a much more complicated matrix now and that just makes it a…

In a time of uncertainty, technology disruption and global turmoil when branding and finance businesses need to build trust and brand awareness, content marketing has…

Creating a great marketing campaign is one thing, but Stephen Tisdalle, creator of the iconic Fearless Girl has created a cultural symbol that became far more than a…

According to a 2020 CFA Institute survey, 90% of investment professionals expect their firm’s commitment to ESG research to increase (up from 72% 2 years ago).…

Capturing the consumer’s eye in digital channels is more critical now than ever before. Creating a great digital experience for your customers is vital to…

Consumers today care more than ever about the social values of the companies that they do business with. This is especially true in financial services,…

Financial marketers are always looking for new channels and ways to connect with new and existing customers. This is especially true today, as digital habits…

Internal communications has always been important – but many didn’t realize how vital it was until the shifts of 2020 took the world by storm,…

Effective social media messaging is vital to reach and remain engaged with with customers. But banks and financial institutions often struggle to find the right…

Reaching existing and potential new customers has never been easier, but also has never been more challenging. The explosion of digital and social media means…

Whether you’re looking to hire the best or considering your next career move, you need to keep your finger on the pulse of the global and…