Insights

After over 18 months of virtual discussions, expert presentations, and member networking events, we were beyond excited to host our inaugural Financial Narrative Friday event.…

Financial Narrative is proud to share the stories and accomplishments of our members. In this ongoing series, we’ll spotlight our members, what they’re doing with…

“Marketing’s role in asset management has moved from support to more of a front and center partnership. It has absolutely accelerated as a result of…

Financial Narrative is proud to share the stories and accomplishments of our members. In this ongoing series, we’ll spotlight our members, what they’re doing with…

Where does financial marketing stand when it comes to adapting to pandemic-fueled, emerging technology-backed changes in 2021? To answer these questions, Financial Narrative conducted proprietary…

Financial Narrative is proud to share the stories and accomplishments of our members. In this ongoing series, we’ll spotlight our members, what they’re doing with…

“This profession, communications, has gotten more complex and nuanced and more thoughtful. It’s a much more complicated matrix now and that just makes it a…

In a time of uncertainty, technology disruption and global turmoil when branding and finance businesses need to build trust and brand awareness, content marketing has…

Creating a great marketing campaign is one thing, but Stephen Tisdalle, creator of the iconic Fearless Girl has created a cultural symbol that became far more than a…

According to a 2020 CFA Institute survey, 90% of investment professionals expect their firm’s commitment to ESG research to increase (up from 72% 2 years ago).…

Capturing the consumer’s eye in digital channels is more critical now than ever before. Creating a great digital experience for your customers is vital to…

Consumers today care more than ever about the social values of the companies that they do business with. This is especially true in financial services,…