NEWS ARCHIVE

LinkedIn has added a "seems like AI slop" reporting button to the ellipsis menu on all posts and comments, confirmed by Chief Product Officer Hari Srinivasan last week. The button feeds into LinkedIn's AI-spotting classifiers and helps the platform refine its automated detection of low-quality content.Alongside the reporting feature, LinkedIn is replacing its AI post-writing tool, which previously

Echo Research, a communications and reputation research firm that has measured the financial value of corporate reputation for more than 15 years, has found that reputation now accounts for 27% of market capitalization across the US financial services sector, worth an estimated $1.16 trillion.Sandra Macleod, Echo's group CEO, discussed the findings and the methodology behind them in a conversation

VT Markets has named Tessy Welker Head of Regional Marketing, Americas. Recently, she was Chief Marketing Officer Lat at WeTrade Global.Previously, Welker worked in Marketing at Growth Strategy, Exness, Libertex Group and Wishpond. She also worked in Communications at Sistema Asesor and SPP Small Producers.Welker has a degree in Biochemistry and Microbiology from Universidad del Valle de Guatemala

BNY has promoted Patrick McCarthy to Chief Marketing Officer from his recent post of Managing Director, Global Head of Brand.He wrote on LinkedIn: “I’m excited to continue building a future-forward marketing organization that accelerates growth, deepens client relationships and positions BNY for the future. We have an exceptional team, fantastic partners around the company, strong momentum and an

Belinda Walsh has joined British Business Bank as a Senior Investment Partner Marketing Manager. Recently, she was an Institutional Marketing Manager – Private Markets and Pensions at Aviva Investors.Walsh’s career spans Marketing roles at SPS Conferences, Value Investor, White Marble Marketing, First Sentier Investors, F&C Asset Management, Jupiter Asset Management and Nationwide Building Society

Zeta has tapped Chris Harris to serve as VP of Marketing. He joins from Klear where he held the same post.Prior to this, Harris held senior Marketing posts at Zeta, Fiserv, Ondot Systems, Deserve and HSBC Credit Card Services. He also worked a directorial post at Visa.Harris has a B.S. in Marketing from Missouri State University and a M.S. in Integrated Marketing Communications from Golden Gate Un

Evolution Funding has appointed Sarah Simpkins Group Marketing Director from her recent post of Marketing Director.Simpkins held Marketing directorial roles at Mike Brewer Motors and EVOGO. Additionally, she worked at Tonik Branding & Design, Red Imp Creative and Printing.com.Simpkins has a B.A. in Social Studies from Newcastle University.MORE PEOPLE MOVES

Melanie Heroux has joined Arch as Head of Marketing.Before this, Heroux held senior Marketing roles at The Depository Trust & Clearing Corporation and Omgeo.Heroux has a B.S.B.A. in Finance from Suffolk University – Sawyer School of Management and an MBA in Marketing, Entrepreneurship and Starting New Ventures from Questrom School of Business, Boston University.MORE PEOPLE MOVES

Lucy Sherwood has joined the Marketing team at Ares Management. She comes from Octopus Investments where she worked in Marketing and Communications.Sherwood held Marketing posts at Foresight Group, Churchill Living and iD Experiential. Prior to this, she was at the Lawrence Harvey Group.Sherwood has a bachelor’s degree in Sociology from the University of Sussex.MORE PEOPLE MOVES

Allianz UK has named Emily King Head of Marketing, Allianz Commercial UK. Recently, she served as Head of Intermediary and Client Marketing, Allianz Commercial UK.King has been with Allianz UK for more than a decade working in various Marketing roles.King has a B.A. in Economics from the University of Exeter.MORE PEOPLE MOVES

BCU has promoted Jill Sammons to Executive VP, Enterprise Strategy, Brand and Experience from her recent post of Senior VP, Strategic Growth and Engagement.Sammons has spent the majority of her career at BCU, and previously worked at Andigo Credit Union.Sammons has a B.S. in Marketing, and Fitness and Nutrition from the University of Illinois Urbana-Champaign and an MBA in Marketing and Marketing

MassMutual has appointed Christa Perry Head of Advertising and Experiential Marketing from her recent post of Head of Advertising and Sponsorships.Before this, Perry worked at Arnold Worldwide, Bow & Drape and Young & Rubicam.Perry has a B.S. in Business Administration and Marketing with a minor in Digital Art from Elon University.MORE PEOPLE MOVES

TD has promoted Ashley Martin to VP, Marketing – Everyday Banking, Segments and RESL from her recent post of Assistant VP, Integrated Marketing – Credit Cards and Personal Lending.She wrote on LinkedIn: “What a privilege to lead such an incredible team at a pivotal moment, both for our business and our brand. Proud to be leading a team that is building what’s next!”Previously, Martin worked in Bra

Brian Maksymowicz has assumed the role of Head of Marketing, North America Insurance at Acrisure. He joins from Texas Capital where he was Senior VP, Head of Marketing.Prior to Texas Capital, Maksymowicz worked in senior Marketing roles at Brighthouse Financial and MetLife.Maksymowicz has a B.S. in Marketing from the University of Rhode Island – College of Business and an MBA from Quinnipiac Unive

OpenAI hosted approximately 30 influencers at Wildflower Farms, a luxury resort in New York's Hudson Valley, for a two-day retreat it called Summer Club. The event included farm-to-table dinners, beekeeping, and painting workshops alongside classes on ChatGPT Work.Creators posted from the retreat across Instagram and TikTok. As reported by The Verge, the comments were not lighthearted. One influen

Human-in-the-loop is one of the most used phrases in AI content strategy right now. Writing in her Contentment newsletter, Tracey Wallace, Director of Content Strategy at Klaviyo, puts some substance behind it, sharing exactly where her team draws the line between what AI handles and what humans own.Wallace identifies five points where humans are not just in the loop but driving it:Briefing: the b

Disney announced Wednesday that it has sold out all advertising inventory for the 2027 Super Bowl, which will air on both ABC and ESPN, marking the first time ESPN has carried the game. The sellout occurred during Disney's 2026-2027 upfront period, roughly a month ahead of when NBCUniversal announced its own record-early sellout for the 2026 Super Bowl last September.The confirmed advertiser lineu

FNN's latest Pulse Check surveyed 54 senior financial marketing and communications leaders, the majority holding CMO or Head of Marketing titles, across the US and UK. The results offer a snapshot of how the profession sees itself, and how its relationship with senior leadership is evolving.Last year's pulse painted a more difficult picture. Just 50% of financial marketing leaders felt the C-suite

Farmers Insurance has launched a new brand platform, Honesty Is Our Policy, marking the first work from Dentsu Creative since the agency was named creative AOR in April. The rebrand includes a new pink color palette, a repositioned tagline, and three new spots running across broadcast, digital, social, out-of-home and experiential channels.The most discussed element is the jingle. The brand's We A

TruStage has appointed Danielle Cruz VP of Brand Strategy and Engagement. Recently, she served as Corporate Brand and Marketing Strategy Director.Prior to this, Cruz worked at 160over90, St. Jude Children’s Research Hospital – ALSAC, Thompson & Co. and Doner Advertising.Cruz has a B.A. in PR, Advertising and Applied Communication from Michigan State University.MORE PEOPLE MOVES