NEWS ARCHIVE

Piraeus Bank launched a campaign for the 2026 EuroLeague Final Four in Athens built on a single honest insight: tickets are already gone, and no amount of effort or luck in the conventional sense will get you one.The film, titled The Third Wish, frames the impossibility of securing a ticket as so absolute that even a magic wish wouldn't work. The Piraeus Visa card is positioned as the only remaini

On the release of Financial Narrative's 2026 Salary Survey, produced in partnership with Opinium and The Works Search, our panel examined the paradoxes defining the financial marcomms talent market: record raises alongside record dissatisfaction, growing teams alongside growing intent to leave, and an industry grappling with how it values experience.Alyssa Gilmore of Bloomberg, and Financial Narra

Reddit held its first FinServ Summit in New York last month and used it to present a case for the platform as a serious channel for financial services marketers. The headline figure, drawn from a survey of 2,000 people, is that 70% of finance shoppers conduct research in the app and trust community insights when validating major purchase decisions.The platform's argument is that its expert communi

Twenty of the UK's largest banks, investment platforms, and financial services firms have launched Invest for the Future, a multi-year national campaign created by M+C Saatchi to build a culture of investing in the UK. The effort is backed by the Investment Association, the government, the FCA, and the Money and Pensions Service, and is targeted at 18 to 65-year-olds with £10,000 or more in saving

Kurtosys has appointed Geneva Loader Executive Director, Marketing and Growth. Recently, she was Chief Marketing Officer at Gresham.Before this, Loader held senior Marketing posts at Jacobi Asset Management, Bain & Company and Manning Gottlieb OMD.Additionally, she worked at Yahoo7, MediaCom Australia and Ignite Media Brands.Loader has a degree in Design Fundamentals from TAFE NSW.In addition to h

GoldenSource has promoted Chris Goodreds to Senior Director – Global Head of Marketing from his recent post of Marketing Director – Demand Generation.Prior to this, Goodreds worked in senior Marketing at FINBOURNE Technology, SEI and IMAS Corporate Finance.Goodreds has a B.A. in Business and Marketing from Sheffield Hallam University.In addition to his professional accomplishments, Goodreds stays

Alison Congdon has assumed the role of Chief Marketing Officer at Vista Equity Partners from her recent post of Managing Director, Head of Private Wealth Solutions Marketing and Digital.Congdon held senior posts at PIMCO and Goldman Sachs, and previously worked in editorial at HarperCollins Publishers and Conde Nast.Congdon has a B.A. in History of Art and Architecture from Harvard University and

Anne Donahue, VP of Marketing at Fidelity Investments, has assumed the role of Head of Regional Communications.Before this, Donahue worked at Monster, HighWired.com, Digitas and StayWell Health Management.Donahue has a B.A. in English from the College of the Holy Cross.MORE PEOPLE MOVES

ION has named Shana Bruner Head of Marketing. Recently, she held the same post for ION Analytics.Bruner held senior Marketing roles at Backstop Solutions Group, MyVest and SS&C Advent. Before this, she worked in Sales at Bloomberg and JPMorgan.Bruner graduated from NYU Stern School of Business with a degree in Marketing and International Business.In addition to her professional accomplishments, Br

Meaghan Morency, Marketing Director at Oregonians Credit Union, has assumed the role of VP of Marketing.Previously, Morency worked at the Municipal Credit Union, Freedom Credit Union, Clackamas Federal Credit Union and Vesta Corporation.Morency has a B.S. in Finance from Portland State University – School of Business.MORE PEOPLE MOVES

Zachary Pardes has taken on the role of VP of Marketing at Pontera from his recent post of Head of Brand Marketing.Pardes’ career spans senior Marketing roles at Nations Lending, Google DeepMind, Trustpilot, TechSee and RLM Public Relations.Pardes has a B.A. from the University of Central Florida and a M.S. from Northwestern University.MORE PEOPLE MOVES

MONEYME has promoted Bryce Griffith to Chief Marketing Officer from his recent post of Head of Marketing.Griffith served in various Marketing roles at MONEYME, and before that, worked at HBA Learning Centers.Griffith has a B.Com. in Marketing from Western Sydney University.MORE PEOPLE MOVES

Figure has welcomed back Tom Dempsey as a Senior Lifecycle Marketing Manager. He joins from Anthropic where he worked in Lifecycle Marketing.Prior to that, Dempsey worked in Marketing at Chime, Figure, SigFig, Apollo Education Group and Digitas.Additionally, he held managerial posts at IMS Health and Protocol.Dempsey has a bachelor’s degree in Business Administration with a concentration in Market

Cantor Fitzgerald has tapped Nicole Good to serve as Marketing Director. Recently, she was VP of Marketing.Before this, Good worked in Marketing at Inland Real Estate Investment Corporation and T-Systems International.Good has a B.A. in Communications from San Diego State University.MORE PEOPLE MOVES

Nium has welcomed Jan Metcalf as Director – Vertical and Product Marketing (Banking and FIs). He joins from RedCompass Labs where he served as Senior VP, Marketing.Metcalf wrote on LinkedIn: “Payments is evolving faster than ever. The rails we know today are being reimagined right in front of us, and for banks and FIs the question is no longer if they should pay attention, but how fast they can mo

Northleaf Capital Partners has appointed Chelsey Wiggins VP of Institutional Marketing. Recently, she was Director, Global Marketing Strategy and Business Management at Manulife Wealth & Asset Management.Before this, Wiggins worked in Marketing at Mackenzie Investments, Arrow Capital Management, PwC Canada and Rogers Communications.Wiggins has a B.A. from Dalhousie University and a graduate certif

PNC Bank used the 2026 NFL Draft in Pittsburgh to activate its "Brilliantly Boring" brand platform across local and national channels, framing the event around the years of repetitive, unspectacular preparation that precede any draft pick's big moment. The campaign was created with agencies Arnold and Havas Media.Local activations included traditional out-of-home, branch window clings, and a prese

Asset TV's April 2026 benchmarking report shows the top video for the month was a joint masterclass on municipal bonds featuring BAM Mutual, BNY Investments, and New York Life Investment Management, followed by a Midland Advisory masterclass on Social Security uncertainty and private solutions, and a Polar Capital piece on emerging market opportunities.BNY Investments appeared twice in the top ten

Nasdaq eVestment's Q1 2026 Brand Awareness Rankings, released this month, tracked more than 230,000 strategy profile reviews across 5,000 asset owner and consultant users in 56 countries. BlackRock topped both the consultant and asset owner global large-firm rankings, with Wellington Management, PIMCO, Goldman Sachs Asset Management, and J.P. Morgan rounding out the asset owner Industry Leaders li

Vested hosted a fireside chat at its New York headquarters with Chris Andrew, CEO and co-founder of Scrunch AI, bringing together senior marketing leaders from across financial services to discuss how AI is reshaping search, visibility, and brand risk. Three themes from the conversation are worth carrying forward.The first is about websites. The argument that AI search is making brand websites obs