NEWS ARCHIVE

AIB has launched Built for Life, an Everyday Banking campaign focused on the daily financial decisions behind customers’ longer-term goals. The campaign centers on routine moments such as splitting a bill with friends, sending money to a family member, and dealing with an unexpected transaction.The campaign is based on behavioral science research into how social dynamics affect daily finances. Orl

The Fletcher Group has released its fifth annual report on women marketing leaders in fintech, payments, and banking.All of the CMOs interviewed for the 2026 Women CMOs in Fintech Report use AI in marketing operations, 75% report directly to the CEO, and none expect a budget cut.Key findings include:The CMO role continues to expand. Eighty-eight percent said their role grew in the past year, and h

PIMCO has welcomed Rustom Dastoor as Chief Marketing Officer. He joins from Mastercard where he worked for more than a decade, recently as Executive VP, Head of Marketing and Communications for the Americas.He wrote on LinkedIn: “I’m deeply grateful for the opportunity to join such an extraordinary organization—one defined by exceptional talent, a relentless commitment to clients, and a remarkable

People’s Pension has launched its first national television campaign, Famously Fair, starring comedian Joe Wilkinson as a fairy godmother who arrives at a rigged funfair to start putting things right. The campaign was created by Bountiful Cow, directed by Sye Allen, and introduces Famously Fair as a long-term brand proposition for the workplace pension scheme, which serves more than seven million

Two announcements arrived within five days of each other, having direct implications for anyone building AI content workflows in financial services.Google updated its AI content guidance on October 1 to explicitly tell publishers to fact-check AI output by hand before publishing. The guidance acknowledges what practitioners already know: generative models predict likely wording rather than look up

Revolut launched a campaign in Spain that turns financial anxiety into a physical and visual experience. Streamer Ibai Llanos, one of Spain's most recognisable digital personalities and a Revolut brand ambassador since 2024, appears trapped inside miniature recreations of everyday spaces: a restaurant, a home, and a traditional bank branch. In each piece, a simple financial task escalates in compl

Brown & Brown UK has appointed Lorraine Hambleton Head of Communications Group. She joins from PIB Group where she was a Communication and Engagement Director.She wrote on LinkedIn: “I’m looking forward to making new connections, listening and learning, and developing our communication strategy to support the Retail growth and transformation journey ahead. I’ve already had the opportunity to meet

CapIntel has hired Grace Hsieh as Head of Marketing. She joins from Farther where she served as VP of Marketing.Hsieh’s career spans roles at Accelerate Yale, Mr Bing Foods, Graceful Brand Stewards, the Yale Alumni Nonprofit Alliance, LinkedIn, Hot Pot Digital, mcgarrybowen, Landor Associates, Marc Jacobs, Hill+Knowlton Strategies, BDA, The China Law Center – Yale Law School and Ogilvy Public Rela

Duff & Phelps Investment Management has appointed Cristy Carbone Senior Director of Marketing.Previously, Carbone worked in senior Marketing roles at Mesirow.Carbone graduated from Ohio University.MORE PEOPLE MOVES

Madison Homan has joined Movemint as a Marketing Manager. Recently, she was a Marketing and Business Development Manager at Union Credit.Previously, Homan worked at America’s Credit Union, Callahan & Associates, ScanSource and Liberty Mutual Insurance.Homan has a B.A. in Business Administration with a concentration in Marketing from Furman University.MORE PEOPLE MOVES

RBC has promoted Jason Repovs to Senior Director of Digital Marketing from his recent post of Director of Marketing – Home Equity Financing.Before RBC, Repovs worked in Marketing at American Express Canada, Canon Canada, Canadian Tire and General Motors.Repovs has a BBA in Marketing from Brock University and an MBA in Marketing and Strategic Management from Schulich School of Business – York Unive

Manulife Wealth & Asset Management has named Linda Yanagibashi Director – Strategic Initiatives, Retail Marketing and Brand. Recently, she served as Director, Brand Marketing.Before this, Yanagibashi worked in various Marketing roles at Cadillac Fairview.Yanagibashi has degrees from Mount Royal University and the University of Toronto.MORE PEOPLE MOVES

Visa has tapped Edgar Corona to serve as Marketing Director. Recently, he was Senior Manager – Global Sponsorships, Strategy and Marketing.Previously, Corona worked at the Clorox Company, NFL and ESPN.Corona has a B.S. in Marketing with a minor in Government from Georgetown University and an MBA from NYU Stern School of Business.MORE PEOPLE MOVES

Crystal Collins has assumed the role of Marketing Director at Mission Wealth from her recent post of Senior Marketing Manager.Previously, Collins worked at McCulloch & Miller and Fort Bend Seniors Meals on Wheels.Collins has a bachelor’s degree in Business Administration and Management from the University of Houston.MORE PEOPLE MOVES

Manulife Wealth & Asset Management has promoted Tania Dunn to Assistant VP of Brand from her recent post of Senior Director, Marketing Services.Dunn held senior Marketing posts at Vanguard Canada and Fidelity Canada. Additionally, she worked at WireIE Holdings International, DIRECTimi and State Street.Dunn has a BACS in Finance from Western University.MORE PEOPLE MOVES

Cboe Australia (now TMX Australia Exchange) has named Stephanie Duncan Head of Marketing and Communications. She comes from Cboe Global Markets where she was Head of Regional Marketing – APAC and EMEA.Prior to Cboe, Duncan worked in Marketing at Mason Stevens, State Street Global Advisors, Schroders and Citi.Duncan has a B.A. in Communications, Marketing and PR from Charles Sturt University.MORE P

Natalia Romanelli has joined RBC Bank as Senior Marketing Manager, Mortgages. She comes from RBC Direct Investing where she was a Senior Manager, Client Strategy.Previously, Romanelli worked at RBC Investor & Treasury Services, Edward Jones and RBC Capital Markets.Romanelli graduated from the University of Toronto with a degree in Finance, Accounting, Economics, Marketing, Communication and Techno

Lindsay Levine has joined T. Rowe Price as a Senior Marketing Manager, Institutional. Recently, she served as Director, Marketing and Business Development, Investment Management Practice at Morgan, Lewis & Bockius.Before this, Levine worked at Deloitte and the U.S. General Services Administration.Levine has a B.S. in Business Administration, Enterprise Management and Marketing from American Univer

Iris Oberlaender has assumed the role of Director, Digital Presence and Marketing at CIBC. She joins from Manulife where she worked in various Marketing and Communication roles for more than a decade.Before Manulife, Oberlaender was with Magna Group of Companies.Oberlaender has a B.A. in Business Administration and Banking Management from Baden-Wuerttemberg Cooperative State University.MORE PEOPLE

Sanctuary Wealth has named Kelly LaPalio VP of Advisor Growth Marketing. Recently, she served as Director of Advisor Growth Marketing at Hightower Advisors.She wrote on LinkedIn: “I’m excited to step into this role and bring together so much of the work I’ve come to love: advisor growth, marketing strategy, team leadership and finding new ways to help good ideas take shape. Yesterday was a great f