Finance Brands Warned Using Slang in Comms Risks Consumer Trust

Snapshot: Exclaimer's survey found that 83% of consumers across all age groups prefer a formal tone in communications from finance and healthcare brands. Despite the trend towards casual language in some sectors, the majority of Gen Z, Gen X, and Baby Boomers agree that formal language is crucial for finance.

Overall, 64% of consumers believe informal language could erode trust, with 44% saying it's somewhat likely and 20% very likely.

Key Quote: “It is vital that finance brands use a tone of voice and language that reassures customers and avoids any potential unease or trust issues.” Carol Howley, CMO, Exclaimer

Fully story: Exclaimer