2024 Gartner Marketing & Communications Awards: Finance Winners
The 2024 Gartner Marketing and Communications Awards have concluded, celebrating this year’s winners. Winning entries are featured on the Gartner website, including live presentations and case studies that offer actionable tips and inspiration for industry professionals.
Here are the winners in financial services with links to each case study:
Excellence in Communication Measurement and Reporting: Mastercard for "How Mastercard Started Measuring What Matters," which impressed with its standardized approach to data and reporting, enhancing business value through effective segmentation and insights.
Cross-Functional Collaboration Excellence: Prudential for their "Grassroots Collaboration in Customer Obsessed Transformation," which achieved notable improvements in customer experience and employee engagement through effective cross-functional integration and leadership support.
Excellence in Customer Journey Orchestration: U.S. Bank for "Enabling Customers' Deposit Shopping Journey," which drove a significant surge in deposit accounts and surpassed $1B in deposit balances by leveraging real-time customer engagement and data-driven insights during the banking crisis of March 2023.
Excellence in Supporting Employee Engagement and Experience: Finastra for 'GenAI(X)', an initiative to train 8,000 hybrid workers on Generative AI. This program boosted productivity and engagement by enabling employees to automate tasks and enhance product development, impressing judges with its strategic AI integration.
Small Idea, Big Impact: John Hancock Investment Management for 'Harnessing the Power of Webinars,' where they enhanced lead generation by placing webinar slides behind a login. This adjustment captured nearly 1,000 leads and registrations, demonstrating how a small change can achieve significant marketing results.
Congratulations to the winners from all of us at Financial Narrative!
Full list of winners: GARTNER