U.S. Bank Campaign Leverages AI for Targeted Audience Modeling

Snapshot: U.S. Bank has launched its national campaign, “The Power of Us,” incorporating AI from Supernatural AI to create and test audience avatars for strategic optimization. The campaign features a main video and three additional spots, with content available in both Spanish and English, and stars Jake Gyllenhaal in the English version. 

The campaign highlights the bank’s commitment to celebrating and supporting diverse milestones and work-life challenges. The approach allowed the bank to execute its creative strategy in a rapid four-month timeframe. It is also the first campaign led by new CMO Michael Lacorazza, which underscores U.S. Bank’s focus on its purpose of “Powering Potential.”

Key Quote: “This year, we made a commitment to tell the stories of our amazing clients in a way that highlights the people who are at our core.” Michael Lacorazza, CMO, U.S. Bank

Full story: MARKETING DIVE