Community Banks Shift Ad Focus from Social to Streaming

Snapshot: In response to rising consumer fatigue with social media ads, community banks are turning to streaming platforms like Peacock and Hulu to differentiate their marketing strategies and reach broader audiences. 

The streaming services that offer advertisements have created new opportunities for financial institutions to connect with potential customers. Live sports placements, which draw highly engaged viewers, are proving particularly effective for banks like Bank Iowa, which has also explored contextual video ads on YouTube. This strategy allows banks to target specific audiences based on video content and keywords, enhancing ad relevance. 

Despite the appeal of streaming, experts advise a balanced approach incorporating various marketing tactics. The affordability and flexibility of modern videography tools make streaming ads accessible, but partnering with specialized agencies can help maximize effectiveness.

Key Stat: According to Hootsuite, 59% of consumers feel there is too much brand advertising on social media. 

Full story: THE FINANCIAL BRAND