PayPal Updates Brand Identity for Digital Transactions

Published on September 27, 2024

Snapshot: PayPal has introduced a striking new brand identity crafted by Pentagram, designed to reflect its core mission of simplifying financial transactions. The redesign features a custom typeface, PayPal Pro, which enhances the brand's accessibility and modernity. The iconic logo has been subtly sharpened for improved visual impact, while a fresh color palette has been adopted, eliminating yellow and refining the blues for a cleaner look. 

Additionally, a new motion language adds dynamism to the brand, resonating with users' everyday digital interactions. This rebranding is part of a larger trend within the tech industry toward adaptable and simplified visual identities. The refreshed identity launches alongside a campaign featuring actor Will Ferrell, showcasing PayPal's accessible and playful brand personality.

Full story: CREATIVE BOOM

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