Influencers Enlisted to Warn Irish Teens About Money Scams

Snapshot: FraudSMART, in collaboration with Core, has expanded its campaign to educate Irish teenagers about the dangers of online "easy money." This year, the initiative has partnered with prominent Gen Z influencers, including TikTok star Kasey Campion, to raise awareness about scams like money mules.

The campaign also incorporates an augmented reality (AR) lens on Snapchat and short-form content across social media platforms to enhance engagement. The success of last year's campaign has already drawn attention, becoming a case study on Snapchat’s website and discussed in the House of Oireachtas.

Key Quote: “Partnering with collaborators who our audience already look to for advice, inspiration or entertainment enabled us to really activate our message in an authentic way. Hannah-Louise Dunne, Social Strategy Director, Core.

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