LinkedIn Study: B2B Marketers Driving Results with Connected TV Advertising

Published on November 1, 2024

Snapshot: Connected TV (CTV) has emerged as a vital platform for B2B marketers aiming to reach decision-makers in today’s digital landscape. According to LinkedIn’s latest research with MAGNA Media Trials, nearly 94% of LinkedIn users watch ad-supported CTV, creating a rich engagement opportunity for brands. CTV ad completion rates stand at 95%, outperforming traditional video ads, which translates to greater brand recall and accelerated deal cycles.

To leverage CTV effectively, B2B brands are advised to use compelling storytelling, interactive ad formats like QR codes, and data-driven targeting options to boost engagement and conversion. The LinkedIn CTV platform enhances brand safety by securing placements only with trusted publishers, further ensuring a safe environment for B2B campaigns. With first-party data, brands see a 40% boost in targeting accuracy, leading to higher response rates.

As CTV continues to grow, this channel offers B2B financial marketers a prime opportunity to expand their reach and influence.

Full story and report download: LINKEDIN

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