Gallup: Confidence in US Media Lower Than Federal Government

Snapshot: A new Gallup poll highlights Americans' dwindling trust in the mass media. Only 31% of Americans have confidence in the mass media to report “fully, accurately and fairly,” with trust dropping sharply among younger adults to just 26%.

For the third year running, more people report no trust at all in media than those who hold it in high regard, reflecting a deepening public skepticism. Meanwhile, institutions like local and state governments maintain higher levels of public trust, signaling a shift in where Americans feel they can find reliable information.

Financial brands have a unique opportunity to engage audiences craving transparency and authenticity. As consumers become more discerning, the financial industry can help redefine what responsible communication looks like.

Full story: GALLUP