Carter Bank Rebrands to Honor 50-Year Celebration

Snapshot: As it celebrates five decades in business, Carter Bank (NASDAQ:CARE) has unveiled a new brand identity that speaks directly to the customers and communities it serves across Virginia and North Carolina. Simplifying its name to "Carter Bank" and introducing the tagline "Life Lived Full," the bank underscores its dedication to helping clients achieve their personal and financial goals.

The rebranding effort, includes a fresh logo, updated color palette, and brand elements aimed at enhancing customer connection. A new branch in Bassett-Stanleytown, Virginia, opening on November 12, will be the first to showcase the updated branding, and other branches will follow. This refreshed look and messaging aim to align with Carter Bank’s continued commitment to being a relationship-driven, community-first bank. Carter Bank’s transformation is an example of how legacy institutions can evolve to stay relevant to both current and future generations.

Key Quote: “Our refreshed identity showcases what Carter Bank has always stood for. We are still, at our root, a local community bank. Our new brand helps us better tell that story and enhances our commitment as a relationship-focused bank.” Litz Van Dyke, CEO, Carter Bank.

Full story: BUSINESS WIRE - CARTER BANK