Reel Time: TV Campaigns From PNC Bank, Coinbase, Ally & More

Published on December 13, 2024

Catch some creative inspiration from this collection of the latest in global financial services television advertising.

 

PNC Bank: Boring Before Brilliance

PNC Bank teams up with golf champion Steve Stricker for a second installment of “Boring Before Brilliance,” a film series that provides an inside look into the boring moments and rituals that fuel brilliant outcomes.

 

Coinbase: Crypto Is For Everyone

Crypto wasn't for them. Until it was. Think crypto’s just for coders or traders? 52 million Americans own crypto—and they’re discovering how it can help solve everyday problems created by our outdated financial system. By making transactions faster and cheaper, crypto is moving money forward for... everyone. More to this story here. 

 

Ally Bank: Banksgiving Survey 2024

Ally Bank has once again brought back its popular 'Banksgiving' campaign, a heartfelt initiative designed to support customers during the holiday season. More to this story here.

 

CIB: Easy As Pie 

Commercial International Bank of Egypt’s lastest campaign is based on the ease of using the CIB app, flexibility, and security, allowing users to conduct all banking transactions with large amounts without worrying about anything. The hero is asked to fulfill a request that seems illogical and imagines comedic exaggeration on possible ways to perform the money transfer.

 

Home Credit: Halfpen

Home Credit of Vietnam's new outdoor campaign features a series of installations displaying only half of some commonly purchased items. The partial products include refrigerators, motorbikes, and laptops, which appear to sprout from streets, walls, and bus stops, serving as a powerful metaphor for unfulfilled consumer aspirations. The tagline "Can only afford half? Home Credit makes the other half happen" paired with visually striking half-formed products, cleverly illustrates a common consumer dilemma: desiring certain items but lacking the immediate financial means to acquire them.

 

Other news

Fresh Fits: Financial Brands Winning With Gen Z and Millennals

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Snapshot: Financial brands are undergoing a revolution to resonate with younger audiences, trading traditional conservatism for vibrant, accessible, and user-centric experiences. Companies like Chime, Klarna, and Check My File are proving that the next generation wants more than just banking—they want empowerment, transparency, and community.Chime and Klarna are reimagining the visual and function

Laura Brown becomes CMO, Head of Client Experience at M&G Investments

December 13, 2024
Laura Brown has been promoted to CMO and Head of Client Experience at M&G Investments. Previously, Brown served as Global Marketing Director at M&G Investments. She has also held roles at M&G plc and Canesmith & Co.Brown holds a Masters in English Language and Literature from Oxford University. In addition to her professional accomplishments, Brown stays connected to the financial marcomms communi