Financial Narrative at Money 20/20: In Conversation With Pam Piligian, CMO, Navy Federal Credit Union

Published on January 24, 2025

Driving Adaptability in Marketing Leadership

In this interview, recorded live at Money 2020 Las Vegas, Ashley Jones sits down with the Chief Marketing Officer of Navy Federal Credit Union, the largest credit union in America with 14 million members. Join us as we delve into her fascinating career journey from the agency world to leading marketing for a major financial institution.

Ashley uncovers how Pam navigates the challenges of internal stakeholder management, embraces innovation, and optimizes her diverse team of marketers. We also explore the impact of AI on marketing strategies and the importance of personalization in today's fast-paced financial landscape.

 

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