Finance Brands Hit Super Bowl With Star Power And Live Activations

Published on February 3, 2026

Financial services brands are returning to Super Bowl LX with a star-studded lineup spanning mortgages, tax preparation, insurance and spend management. 

Rocket - Redfin: 'Own the Dream'

TurboTax: 'The Expert'

State Farm: 'Halfway There Insurance'

Ramp: 'Multiply What's Possible'

Produced by AssetTV

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