AssetTV January Benchmark Report: Thrivent Sweeps Top Rankings

In the latest US benchmark report, Thrivent Asset Management captured four of January's ten most-viewed videos on Asset TV, with its 2026 Market Outlook claiming the top spot and three executives—Steve Lowe, Kent White, and David Spangler—landing in the top-10 people rankings.

Fixed income reclaimed the #1 topic position after artificial intelligence held the spot in recent months, suggesting asset managers are refocusing messaging around rate-cut scenarios and spread opportunities rather than technology narratives. PIMCO, Natixis Investment Managers, and Guggenheim Investments rounded out the top companies, with PIMCO's Dan Ivascyn and Guggenheim's Anne Walsh earning top-five people rankings.

The audience composition remained heavily weighted toward broker-dealers (30%) and wirehouses (23%), while RIAs represented 27%. Asset TV's January data encompasses content performance across its platform serving wirehouse advisors, broker-dealers, RIAs, plan sponsors, and investment consultants throughout the month.

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