Idaho Central Credit Union Breaks Regional Super Bowl Spot

Published on February 14, 2026

Idaho Central Credit Union launched a regional Super Bowl LX campaign built around its primary green color, featuring four comedy spots that show fanciful green miracles made possible by opening an ICCU account.

The campaign's Life's Greener Here platform positions ICCU as the place where bank-level technology meets the soul of a credit union, with a mobile app backed by real people who genuinely want to help. The spots depict an office worker's cubicle turning into a greenhouse, a driver hitting every green light, a baseball fan catching every foul ball, and a gym-goer casually lifting a bizzillion pounds.

ICCU marketing brand director Samantha Novosel said the campaign captures that moment when great technology and genuine human care meet and everything just feels easier. One spot aired during NBC's regional Super Bowl broadcast on February 8, 2026, with the remaining three rolling out throughout the year.

Full story: LBB Online
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