Old National Bank Campaign Turns Five, Gets Update

Published on March 17, 2026

Old National Bank is extending its five-year "Get Old" brand platform with three new television spots covering personal checking, fraud protection, and commercial banking. The campaign, which repositions the word "old" as a marker of experience and stability, has coincided with the bank more than doubling its annual revenue and more than tripling its assets.

Jim Stadler, chief marketing officer at Old National Bank, says financial security is deeply personal, and the campaign is to remind people that experience, wisdom, and long-term partnerships matter.

The new work was created by longtime agency partner Schafer Condon Carter in Chicago, with each spot carrying the tagline "Just another reason to get old" and playing the concept for humor. The spots begin running this week across television, CTV, OLV, and streaming audio in core markets. For financial marketers studying long-running brand platforms, this is one of the cleaner examples of a regional bank playing the long game and getting results.

Full story: Reel Chicago

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