Revolut Signs Erling Haaland for "Welcome to My Bank" Campaign
Revolut has added Erling Haaland to its UK campaign roster, positioning the Manchester City striker as the face of its "Welcome to my Bank" platform following the company's UK banking licence approval in March. The campaign was developed with Anomaly, which also worked on Ally's Life Today platform, and joins Graham Norton as a face of the same campaign.
The creative approach leans into Haaland's reputation for robotic precision and single-mindedness. Films show him checking daily interest from inside a cryotherapy chamber and redeeming loyalty points for flights surrounded by Premier League match balls, using the exaggerated version of his off-pitch persona to demonstrate Revolut's savings products, RevPoints loyalty programme, and personalised cards. The tone combines utility with humor, showing banking features through the lens of an elite athlete's routine.
A billboard at Printworks Manchester goes live June 4 and runs through June 10, placing the campaign in the heart of the city where Haaland plays. Revolut's sports portfolio now spans Manchester City's men's and women's teams, the Audi Revolut F1 Team, and NBA London 2026, building a consistent presence across premium sports properties as the brand establishes itself as a licensed UK bank rather than a challenger app.
Full story: LBB Online
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