World Cup Is Over But BofA's Soccer Platform Is Just Getting Started
Bank of America released Street of Dreams, a short film featuring David Beckham and a new song of the same name from U2, timed to the FIFA World Cup 2026. The film followed Calle, a young girl played by newcomer Nevaeh Derricks, whose life had been disrupted by homelessness but who held onto soccer as a source of purpose. Beckham appeared not as himself but as a personification of her inner voice, a guardian only she could see.
The film was directed by creative duo King She, Radha Ganti and Robert Lopuski, whose work has accumulated more than 75 awards and nominations including Cannes Lions recognition. It was created, developed, and produced by Freuds in association with Somesuch. A 30-second television commercial drawn from the film broadcast across Fox and Telemundo during World Cup coverage.
Bank of America built its Beckham partnership across the tournament, with the earlier Soccer at Schools activation using him as a spokesperson for grassroots access to the sport in US schools. Street of Dreams represented a shift in register, moving from advocacy to narrative filmmaking while keeping the same underlying platform intact.
The release coincided with the culmination of Street Child United's IAmSomebody Tour, delivered in partnership with Bank of America, which brought Young Leaders from the Street Child World Cup to communities and decision-makers across North America during the tournament. Beckham hosted an event at Nu Stadium, the home of Inter Miami, where Street Child United Young Leaders spoke about using sport as a vehicle for change. The Street Child World Cup took place in Mexico City in May, bringing 28 teams of street-connected young people from around the world together to play and develop advocacy demands for governments and institutions.
Bank of America committed to reaching more than one million young people globally through its Soccer with Us platform by the end of 2026, combining sport with life skills for those aged six to eighteen. The platform includes the Soccer at Schools initiative in partnership with U.S. Soccer and the Soccer Forward Foundation, which aims to make soccer accessible to every school in the country by 2030.
Full story: Bank of America
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