Reddit's Share of ChatGPT Citations Fell 86% in Three Weeks

Reddit's share of ChatGPT Search citations dropped 86.4% in the space of three weeks, falling from an average of 3.83% between July 18 and August 7 to just 0.52% by August 14, according to data from AI visibility platform Promptwatch.

As recently as last September, Reddit was the most-cited social platform in ChatGPT searches at 3.2%, compared to LinkedIn at 0.3%. The drop is specific to ChatGPT: Reddit citations fell 11% in Google AI Overviews and 31% in Google AI Mode over the same period.

Reddit said the drop has no meaningful impact on its business because LLMs account for a small proportion of its traffic. Its chief communications officer Adam Collins added a pointed observation for brands: "If you're a brand looking at Reddit merely as a way to hack your presence on an AI platform, you risk frustrating your consumers here with no guarantees of a positive result elsewhere."

The episode illustrates a broader point about generative engine optimisation that Steve Rubel, EVP for media insights and measurement at Burson, has been making to clients. There is no single platform or tactic that reliably drives AI citation at scale over time. Some sources go up, some go down, and the brands with the most durable presence across AI answers are the ones that have built a diversified information footprint across owned and earned media rather than concentrating on whichever channel happens to be winning in GEO this week.

Full story: Axios

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