Leeds United and Leeds United Women Signs <etoro> as Official Trading Partner

Etoro has announced a multi-year partnership with Leeds United and Leeds United Women, becoming the Official Trading Partner of both UK football clubs from the 2026/27 season. The deal covers branding on pitchside LED boards, stadium screens, and interview backdrops at Elland Road on matchdays, alongside digital content and fan activations throughout the partnership.

The deal is tied to etoro's Loud Investing initiative, which is built around closing the gender investing gap. Women remain statistically less likely to invest than men, and etoro is using football's reach, specifically the dual inclusion of both the men's and women's clubs, to make investing more visible and relatable to a broader audience. The women's team inclusion is a deliberate part of the brief rather than an add-on.

The partnership adds Leeds United to a sports portfolio that already includes Premier League clubs Nottingham Forest and Crystal Palace across both their men's and women's teams, four leading Ligue 1 clubs, and Premiership Men's and Women's Rugby. The announcement follows etoro's own rebrand earlier this year, in which the platform relaunched under a new visual identity and the name etoro, with a campaign built around AI-driven market signals and a production process completed entirely using AI.

Full story: etoro

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