Revolut Confronts Banking Anxiety With Spain's Biggest Streamer

Revolut launched a campaign in Spain that turns financial anxiety into a physical and visual experience. Streamer Ibai Llanos, one of Spain's most recognisable digital personalities and a Revolut brand ambassador since 2024, appears trapped inside miniature recreations of everyday spaces: a restaurant, a home, and a traditional bank branch. In each piece, a simple financial task escalates in complexity until the tension overwhelms the space and Ibai breaks through the walls of the miniature to escape.

Agency TURBO co-founder and creative director Bertus Vilar described the thinking: "We wanted to find a way to make visible something that normally cannot be seen: that feeling of being trapped. Putting Ibai literally inside the problem allowed us to take the idea somewhere very visual, recognisable and, at the same time, unexpected."

The campaign runs across digital channels and content platforms. Production was handled by Vivir Rodando, directed by NYSU. The work marks two years of collaboration between Revolut, TURBO, and Ibai, a relationship that has consistently positioned the brand outside the technical and corporate language of conventional financial advertising.

Full story: Roastbrief

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