Plaid CMO Hannah Hughes on Building Trust as a B2B Brand

At Money20/20 in Las Vegas, Plaid CMO Hannah Hughes spoke with Financial Narrative’s Ashley Jones about Plaid’s first fully integrated campaign, Innovation Needs Infrastructure. Hughes said the campaign came from Plaid’s work powering AI products in financial services, built on infrastructure the company started 13 years ago.

Hughes said trust is as much a product decision as a marketing one, and that marketers need to tell leadership when a product needs work.

For 2027, she plans to invest in Plaid’s brand and in marketing automation that frees her team for creative work.

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