Citi Campaign Pairs OOH and Film to Reach New Yorkers

Citi has launched Get It Together, NY, a New York-focused campaign created by PublicisOne. The campaign began on November 2, 2026, and runs across out-of-home advertising and a 15-second film. It promotes Citi Premium Boost, a relationship offer introduced in September.

The 15-second film shows scattered elements of a person’s financial life coming together, tying the creative to the campaign’s message about consolidating banking with Citi.

The out-of-home work includes a long-format branded panel along a pedestrian concourse inside the World Trade Center Oculus. The creative uses a white background, repeated Citi branding, and bold typography built around the “Get It Together, NY” line. Campaign credits include digital out-of-home production.

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