HSBC UK Builds SME Relationships Through Free Growth Events

HSBC UK has brought its Strategies for Success roadshow to Liverpool, the latest of 10 UK stops this autumn that also include London, Birmingham, Cardiff, Newcastle and Colchester. The 2026 series is at capacity. 

The event marketing series follows its extension of the Small Business Growth Programme, a free, year-round program open to all small businesses, whether or not they bank with HSBC. Its main components include:

• Training with partners. Microsoft, Google and Upskill Universe provide courses on AI, digital marketing, branding and leadership.
• AI coaching. Copilot Coach, powered by Microsoft, gives SMEs a personalized AI adoption plan in about 10 minutes.
• Webinars. November sessions cover marketplace fraud, the UK economy with HSBC senior economist Liz Martins, and a social media masterclass with Google.
• Free membership. Members get early access to event registration, member-only events and quarterly prize draws.

Earlier stops have followed a similar format. At an event in St Albans, Microsoft UK SMB director Alison Wright described “digital debt,” the overload staff face from tools that add notifications without driving growth, and HSBC UK’s Roland Emmans advised SMEs to start with AI inside tools they already use. Speakers from UK Export Finance, Hydrotec Group, La Fosse and Boss Motor Company covered export financing, international expansion and hiring.

More content and events at HSBC UK's Small Business Portal

UK Summit in London 

A new generation of clients believes in people and culture over institutions, and they can spot a manufactured narrative in seconds. Inside your own firm, the communicators who understand this are earning a seat at the table, not just advising those who sit there.

None of this gets solved on a slide. That's the whole premise behind this year's theme: The Return of the Room. One day. One room. The most senior marketing and communications leaders in financial services, face-to-face.

🗓 Date: Tuesday 24th November
⏰ Time: 8am – 2pm GMT
📍 Location: Charlotte Street Hotel, London

The Financial Narrative UK Summit brings senior marketing and comms leaders together from across financial services, banks, insurers, fintechs, and asset managers for a day of conversation you can't get anywhere else. Spaces are limited. Review the agenda and reserve your seat here >>>