State Farm Delays Super Bowl Ad To March Madness

Published on March 21, 2025

Snapshot: State Farm’s Super Bowl ad, delayed out of respect for Los Angeles wildfire victims, is finally seeing the light—during March Madness. The brand is repurposing the high-profile spot for another cultural tentpole, tapping into a massive, engaged sports audience. The ad features Jason Bateman humorously portraying a subpar superhero, alongside celebrity cameos from SZA, Kai Cenat, and Jordan Howlett. 

The pivot comes amid lingering reputational challenges after State Farm pulled policies in wildfire-prone areas—drawing widespread backlash.

By doubling down on its sports marketing strategy, the brand is aiming to reestablish connection and trust with consumers. The brand’s decision reflects a broader trend of marketers rethinking ad placement strategy for cultural alignment. 

Full story: FAST COMPANY

Other news

Krista Goodman now Head of Global Institutional Channel Marketing at

March 20, 2025
Impax Asset Management has appointed Krista Goodman to Head of Global Institutional Channel Marketing.  Recently, she served as Head of Channel Marketing, EMEA and APAC.Goodman has worked in numerous marketing roles at Liontrust Asset Management, BNY Mellon, Ignis Asset Management and Allianz Global Investors.Goodman has a B.A. in International Business from Nottingham Business School at Nottingha

Anne Crago appointed MD, Dir of Marketing for Capital Markets at Baird

March 21, 2025
Baird has tapped Anne Crago to serve as Managing Director, Director of Marketing for Capital Markets.Crago has also served as a Senior Director at FTI Consulting Strategic Communications, worked at the U.S. House of Representatives, as well as ABC News.Crago has a B.A. in Communication Arts from the University of Wisconsin-Madison.In addition to her professional accomplishments, Crago is a member