AI Fluency Emerges as a Competitive Edge for Marketing Teams
Snapshot
Marketing and communications teams in financial services are facing a familiar pressure: deliver more, faster—without sacrificing accuracy or compliance. According to The Productivity Shift report by Grammarly and The Harris Poll, AI fluency is now a key differentiator in meeting those demands.
Financial marketing teams lead in AI adoption, with 88% already using generative tools for content creation. Among them, 91% report improved productivity and 92% say their workloads have eased. Sales and CX teams, also central to financial firms, are integrating AI into high-stakes communication to better manage complexity and scale.
The report highlights major gains for multilingual and neurodiverse professionals—audiences that are especially prevalent in global banking and fintech firms. These groups report fewer communication breakdowns and improved engagement thanks to AI.
Crucially, AI fluency isn’t about headcount—it’s about capability. Teams that know how to integrate tools into real workflows outperform their peers on speed, quality, and clarity. The message for financial services CMOs is clear: building AI-fluent teams is no longer optional—it’s a strategic imperative.