Nasdaq Joins Forces with Mercedes F1 in Multi-Year Global Partnership

Snapshot:

Nasdaq has announced a new multi-year global partnership with the Mercedes-AMG PETRONAS Formula One Team, bringing together two brands renowned for their precision, innovation, and high performance. The partnership will officially debut at the 2025 Miami Grand Prix, with Nasdaq’s branding featured on key components of the F1 team’s trackside operations.

Under the agreement, Nasdaq becomes an official partner of the team, with branding set to appear on Liberty’s Pit Wall Canopy and Engineers’ Central Island Station. Beyond race-day presence, the collaboration includes co-branded content, merchandise, and joint storytelling initiatives centered around the shared values of resilience, strategy, and growth.

The alliance offers Nasdaq a compelling opportunity to deepen connections with its global client base. With one-third of the F1 team’s current partners already listed on Nasdaq’s exchange, the move amplifies existing relationships and increases visibility across Formula One’s 763 million-strong fanbase.

Marketing activations will extend beyond the racetrack. Nasdaq will integrate the partnership into its Nasdaq MarketSite in New York, home to its iconic LED tower and bell ceremonies. The space will serve as a platform for business and brand storytelling, further cementing the link between capital markets and high-performance sports.

Executives from both organizations emphasized the cultural fit of the partnership. Both teams pride themselves on navigating complexity, delivering excellence under pressure, and continuously pushing the limits of what’s possible—whether on the trading floor or the track.

The partnership reflects a growing trend among financial services brands investing in elite sports platforms to connect with tech-forward, global audiences. 

Full story: AMG Petronas