Visa and Ubisoft Team Up to Bring Exclusive Gaming Perks to Cardholders

Published on May 17, 2025

Snapshot:
Visa and Ubisoft have announced a multi-year strategic partnership aimed at enhancing the gaming experience for players across Europe and the UK. The collaboration will roll out co-branded marketing campaigns around Ubisoft titles, starting with Just Dance™ 2025.

Visa cardholders will gain access to exclusive in-game content, Ubisoft+ perks, and game codes as part of special promotions. These benefits are designed to reward select users and expand Visa’s presence in the entertainment ecosystem.

To celebrate the partnership launch, Just Dance™ will debut a custom choreographed dance featuring Team Visa footballer Kika Nazareth.

Over the next three years, the two companies will also explore broader innovation opportunities that reach beyond gaming, suggesting future activations in digital payments, fan engagement, or experiential campaigns.

The deal extends Visa’s longstanding sponsorship legacy into gaming, positioning it alongside one of the industry’s top publishers as it looks to attract younger, digitally native audiences.

For Ubisoft, the partnership reflects a commitment to blending entertainment with value-added brand experiences and reaching players through new channels.

Both companies hinted at further announcements ahead, as the collaboration develops and expands across additional Ubisoft titles and campaigns.

Full story: VISA UK

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