Event Replay: Navigating Financial Comms in the Middle East

Published on May 20, 2025

From sovereign wealth funds to fintech innovation, the Middle East is fast becoming a focal point for global investment—and a critical test of strategic communication. In panel discussion, panelists Adam Harper of Ashbury Communications, Farah Farooq of HSBC, Lisette Lombard of firefly PR, and moderator Elspeth Rothwell of Vested broke down how financial communications leaders can successfully engage in one of the world’s most complex and high-potential markets.

In this discussion:

  • Why the Middle East is attracting global investment and what it means for your firm
  • How to localize messaging, manage media relations, and build trust in the region
  • Common mistakes financial brands make when entering new markets—and how to avoid them
  • The regulatory and cultural considerations shaping reputation, compliance, and content
  • How to connect with sovereign wealth funds, asset managers, and other key stakeholders 

The Financial Narrative Agency Network is a global alliance of independent marketing and communications consultancies specialising in financial services. Located in the world’s largest financial hubs, the agency network combines global thinking with on-the-ground expertise.

Visit Financial Narrative Agency Network to explore the full directory.

 

 

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