LPL Financial First-Ever National Brand Push With Anna Kendrick

LPL Financial has launched a nationwide campaign—the first in its history to directly target consumers—anchored by the aspirational question, What If You Could? Featuring actor Anna Kendrick, the integrated campaign spans video, social media, out-of-home, print, and digital advertising, with placements across lifestyle, business, and sports outlets. The effort aims to build broader public awareness of LPL’s $1.8 trillion wealth management business and its network of independent and institutional advisors serving 7 million Americans.

Founded in 1989 as an alternative to traditional Wall Street firms, LPL is using this moment to spotlight its founding mission: to expand access to personalized financial advice. CEO Rich Steinmeier said the move was guided by feedback from the advisor community, urging the firm to establish a direct emotional connection with the end clients they serve. Chief Marketing Officer Christa Carone describes the campaign as an evolution of the brand’s identity—bringing to life its ambition and scale in a way that resonates with real people.

The partnership with Kendrick reflects a deliberate creative strategy: using her relatability and wit to make wealth management feel more accessible and relevant. The spot invites viewers to imagine a future with more possibility, symbolized by the metaphor of “greener grass” always being within reach. More than a celebrity endorsement, the campaign represents a shift in tone and visibility for a company historically known for its quiet leadership in the advisor community. The full campaign, including behind-the-scenes content, can be explored at whatifyoucould.com.

Full story: LPL Financial