Pitch to Portfolio: Nottingham Forest and eToro Team Up

Snapshot: Nottingham Forest has secured a new partnership with eToro, making the trading and investing platform its Official Trading Partner for the 2025/26 season. The collaboration will bring eToro’s branding into high visibility at the City Ground on matchdays, from pitchside LEDs and stadium screens to flash interview backdrops.

Beyond physical visibility, the partnership includes co-branded content, targeted campaigns, and a dedicated fan activation within the stadium’s Fan Zone. eToro will also be featured across Forest’s digital platforms on matchdays, amplifying the brand’s exposure to both Men’s and Women’s team supporters. The partnership aligns with eToro’s “Loud Investing” campaign, which encourages financial empowerment and seeks to close the gender investment gap.

Paul Bell, Nottingham Forest’s Chief Business Officer, highlighted the shared values between the club and eToro, pointing to the opportunity to use football as a driver of social impact. Stephanie Wilks-Wiffen, eToro’s Marketing Director, emphasized that football’s cultural role makes it an ideal platform to make investing feel more accessible and inclusive.

The collaboration is positioned not just as a commercial deal but as a vehicle to address social responsibility goals within both finance and sports. eToro’s global presence and focus on building financial knowledge were key drivers of the partnership.

The deal underscores the increasing trend of financial services firms using football sponsorships to connect with diverse audiences. For Nottingham Forest, it strengthens the club’s portfolio of socially conscious partners while enhancing matchday engagement opportunities.

Full story: Nottingham Forest