Priceless to Pit Lane: Mastercard's McLaren Rebrand Sponsorship

Published on August 29, 2025

Snapshot: McLaren Racing announced that Mastercard will become the official naming partner of its Formula 1 team starting in 2026. The team will compete as the McLaren Mastercard Formula 1 Team, marking a new era for the partnership and its global fan base.

Mastercard will launch Team Priceless, a global initiative designed to bring fans closer to the team and the sport. Fans can expect curated access such as track hot laps, driver meet-and-greets, and cultural experiences in host cities. The partnership kicked off with a live fan event in Amsterdam on August 27, featuring drivers Lando Norris and Oscar Piastri along with live music.

McLaren CEO Zak Brown said the deal reinforces the team’s commitment to a fan-first approach while driving progress on and off the track. Mastercard CMO Raja Rajamannar said the alignment reflects shared values of innovation, precision, and performance. Details about how fans can participate in Team Priceless to be announced.

Full story: Mastercard

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