Nutmeg Is Out, J.P.Morgan Personal Investing Is In

Published on October 3, 2025

JPMorgan will retire the Nutmeg brand and launch J.P. Morgan Personal Investing in November, folding the robo adviser’s pensions, ISAs and managed portfolios into a single JPMorgan-branded offer.

The rebrand unifies banking and investing for U.K. retail customers—“bank with Chase, invest with JPMorgan”—and replaces a standalone fintech badge with the parent’s global brand and distribution. At launch, customers get digital financial planning tools and access to dedicated relationship managers, with a new DIY investment platform slated for 2026.

Nutmeg’s £8.5bn in assets and 265,000 investors will migrate, with the Nutmeg app and dashboard re-skinned to the new J.P. Morgan Personal Investing experience.

Rollout begins in November, with the self-directed platform following in 2026.

Full story: Nutmeg

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