First Horizon Taps Sabrina Carpenter Fever

Published on October 10, 2025

First Horizon Bank is teamed with iHeartMedia’s 107.5 The River on “Secret Sabrina,” a citywide scavenger hunt that awards tickets to Sabrina Carpenter’s sold-out Nov. 5 Bridgestone Arena show, plus a trip to a Madison Square Garden date and $250 in merch.

The move leans into music fandom to generate earned media, contest sign-ups, and local brand visibility without heavy product messaging. Listeners tuned in weekdays for clues, then delivered the key phrase to win. The prizes include Nashville show tickets, an NYC show trip, and $250 merch package.

The bank positions the hunt as a community moment during a peak fall events window, with full contest details available via the station link and promotions running through the Bridgestone dat

Full story: PR Newswire

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