BNP Paribas Fortis Serves Up a New Tennis Partnership

Published on October 13, 2025

BNP Paribas Fortis has added another ace to its tennis portfolio, becoming title partner of the European Open in Belgium. The move extends the bank’s long-term commitment to tennis at every level, from grassroots to professional, through initiatives like the Young Talents Team Belgium and the Justine Henin Academy.

Since 2017, its Tennis Affinity Program has equipped over 200 clubs nationwide with professional-grade gear, while sponsorship of eight tournaments across regions ensures young players can compete close to home. Rising talent Raphaël Collignon, a product of the bank’s youth program, now competes in the Davis Cup and the European Open, underscoring the impact of that investment. The new partnership positions the European Open as a flagship event within BNP Paribas Fortis’ tennis ecosystem.

The bank says the expanded sponsorship reinforces its role as a consistent and trusted force in both sport and community life.

Full story: BNP Paribas

Other news

Dan Chaparian takes on senior Marketing role at Edelman Financial Engi

October 13, 2025
Dan Chaparian has assumed the role of VP, Institutional Marketing and Product Strategy at Edelman Financial Engines. Recently, he held the post of VP, Institutional Marketing.

Alissa Doherty now VP, Marketing at Ultimus Fund Solutions

October 14, 2025
Ultimus Fund Solutions has appointed Alissa Doherty VP of Marketing. She comes from Citisoft where she was Director of Marketing and Communications.