TD’s Home Run Campaign Blends Sports Fandom and Smart OOH Placement

With the Toronto Blue Jays in the World Series for the first time since 1993, TD and Leo Toronto have launched a playful OOH campaign that turns the city itself into a home run zone. Each billboard and poster sits within “fair territory” from Rogers Centre, labeled with its exact distance from home plate and a cheeky call to action: “Hit it here, boys.” 

The activation extends beyond Canada, with placements in Los Angeles boasting the 11,398,589-foot distance from Toronto to Dodger Stadium. A companion video breaks down the campaign’s creative science, running across social, YouTube, and Sportsnet to rally fans nationwide.

As TD’s VP of Brand and Sponsorships Michael Armstrong put it, the goal is to “bring inspiration and magic beyond the stadium walls” turning civic pride into a brand moment that feels as big as a championship swing.

Full story: LBB Online