Exec Connect NYC: Leveraging Data to Drive Corporate Reputation [In Partnership with Signal AI]
Published on October 16, 2023
Last week, financial marcomms leaders gathered at The Clocktower for Exec Connect NYC discussion, hosted in partnership with Signal AI.
Spencer Ante, Vice President of Public Affairs and Communications at American Express spoke with Shann Biglione, Head of Strategic Solutions at Signal AI on the opportunities and challenges of data-driven strategies to drive corporate reputation.
The discussion covered many of the major topics and trends on leaders' minds, including:
- How to navigate the ever-increasing fragility of corporate reputation in our digital age
- The nuanced interplay between brand equity and corporate reputation
- The role and growing importance of data and human-centric innovation in shaping reputation
For a detailed review of the discussion highlighting key points to take back to your team from this session, go read this article by Signal AI.
